Personas

Personas

Audrey: Artistic, Extroverted, Adventurous | 21

“I wish a camera could capture the beauty around us, but nothing compares to seeing it in person.”

Major: SMAD | Minor: SCOM | Year: Junior

Primary Device: Phone | Technology Skills: Expert | Technological Tools: Phone, Laptop, Tablet

Typical week: 

Audrey spends most of her week in a SMAD lab completing assignments and learning about the software and aesthetic appeals around her. In her spare time, she likes to photograph her friends and nature, as well as making hiking trips with her friends in Shenandoah National Park.

Goals:

Audrey’s goals include becoming a photographer for national Geographic, and spending as much time as possible outdoors. Her goal is to track how many miles she can hike in a weekend and improve upon that every week.

Primary Persona: Represents 68% of students researched.

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Brad: Introverted, Athletic, Intelligent | 19

“Being in nature gives me peace of mind”

Major: Biology | Minor: Environmental Science | Year: Sophomore

Primary Device: Phone | Technology Skills: Advanced | Technological Tools: Phone, Laptop

Typical week:

Brad is a busy body during the week while he balances his difficult major/minor combination. He spends a lot of his time in the libraries and labs on campus, but on his spare time he likes to be in nature, examining the ecology of the land we live around and how we effect it.

Goals: 

Brad’s goals include meeting new people and spending more of his time exercising outdoors. He feels like he is stuck inside most of the week, and wants to take group trips to waterfalls and watering holes with friends to boost his social life.

Secondary Persona: Represents 32% of students researched.